Privacy policy

At C.B.T. Italia snc, we respect users’ privacy and are committed to processing personal data with the utmost transparency, security, and compliance with applicable regulations.
This Privacy Policy describes how we collect, use, protect, and share your personal data when you browse our website, interact with us, or use our services.

The terms “we”, “us”, or “our” refer to C.B.T. Italia snc.
We reserve the right to periodically update this Policy; therefore, we invite you to review it regularly.

1. Who we are

The website https://www.cbtitalia.com/ is owned and operated by:

C.B.T. Italia snc
Via Genova, 15 Cuneo 12100 (CN) - Italia
Email: privacy@cbtitalia.com

C.B.T. Italia snc is the Data Controller of the personal data collected through the website, as well as through our sales, communication, and support channels.

For any privacy-related request or to exercise your rights, you may contact us using the details above.

2. Types of personal data we collect

We collect and process different categories of personal data, depending on how you interact with us.

2.1 Data provided directly by the user

When you:

  • fill out a contact form or request information,
  • make a purchase or a reservation,
  • register on the website by creating an account,
  • request support or warranty service,
  • subscribe to our newsletter or request marketing materials,
  • take part in events, contests, or promotional activities.

We may collect:

  • first and last name,
  • email address, phone number, postal address,
  • billing and shipping details,
  • payment data (managed by secure external systems and never visible in plain text to our company),
  • any information provided in messages and communications with us.

2.2 Data collected automatically through the website

When you visit our website, we may automatically collect:

  • IP address,
  • browsing data, time spent on the site, pages viewed,
  • device type, operating system, browser,
  • information collected through cookies.
For more details, please consult our Cookie Policy.

2.3 Data collected through direct communications

When you contact us via:

  • email
  • phone
  • chat
  • social media
we may collect information necessary to manage requests, orders, or support.

2.4 Data related to registration, support, or warranty requests

If we provide a digital procedure for support, product registration, or warranty, we may collect:

  • frame number,
  • details related to the purchased product,
  • proof of purchase,
  • any technical documentation required for verification.

3. Purposes of processing and legal bases

Your data is processed for the following purposes:

3.1 Management of requests and provision of services

Responding to questions, information requests, and customer support.
Legal basis: performance of contractual or pre-contractual measures.

3.2 Purchases, shipping, and order management

Managing purchases made through the website or via direct contact.
Legal basis: performance of the sales contract.

3.3 Account registration and personal area

Creation and management of your profile on the website.
Legal basis: performance of the contract.

3.4 Marketing and newsletter

Sending promotional communications, offers, and updates on products and services.
Legal basis: explicit user consent.
You may unsubscribe at any time here: Unsubscribe.

3.5 Statistical analysis and website improvement

Analyzing traffic and improving the user experience.
Legal basis: legitimate interest of the Data Controller (always balanced with user rights).

3.6 Legal and tax obligations

Legal basis: legal obligation.

4. Methods of processing

Data is processed through IT systems and manual procedures, in compliance with the principles of:

  • lawfulness and fairness
  • transparency
  • storage limitation
  • data minimization
  • integrity and confidentiality

We adopt technical and organizational measures to protect data from unauthorized access, loss, disclosure, or alteration.

5. Data retention

Personal data is retained for:

  • The duration of the contractual relationship (purchases, support).
  • Until consent is withdrawn (newsletter/marketing).
  • 10 years for data required for accounting and tax obligations.
  • The time strictly necessary for technical and statistical purposes (cookies).

6. Data sharing

Your data may be shared only with:

  • service providers (e.g. hosting, shipping, payment services) subject to contractual confidentiality obligations,
  • technical, commercial, or legal consultants,
  • newsletter or CRM platforms,
  • competent authorities, if required by law.

We do not transfer your data to third parties for independent commercial purposes.

7. Transfer of data outside the EU

Some services used (e.g. newsletter providers, cloud services, web platforms) may involve data transfers to countries outside the EU.

In such cases, we rely on GDPR-compliant providers, adopting:

  • Standard Contractual Clauses (SCCs),
  • additional technical measures to protect data,
  • verification of the adequacy of the recipient country.

8. User rights

You may exercise the following rights at any time:

  • access to your data,
  • rectification or updating,
  • erasure (“right to be forgotten”),
  • restriction of processing,
  • objection to processing for marketing purposes,
  • data portability,
  • withdrawal of consent.

To exercise your rights, contact:
privacy@cbtitalia.com

You also have the right to lodge a complaint with the Data Protection Authority.

9. Cookies

The website uses technical and analytical cookies and – subject to consent – profiling cookies.
For further details, please consult the Cookie Policy available on the website.

10. Minors

Our services are not intended for minors under the age of 16. We do not knowingly collect data from minors; should any data be collected without authorization, it will be promptly deleted.

11. Changes to this policy

C.B.T. Italia snc may update this Privacy Policy to reflect regulatory changes or service improvements. The most recent version will always be available on the website.